POP Up Shops.
Thinkers Pop Shop is located in the front of the coworking space people comfortably and it’s fully equipped for all your business needs.
$65.00 a day
(3) day $ 180.00 (2) Day $120.00
Friday : 11am- 8pm Friday : 11am- 8pm
Saturday : 11am-8pm Saturday 10am-8pm
What is a Pop-Up Shop?
A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow”. Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers. A pop-up shop allows you to communicate your brand’s promise to your customers through the use of a unique and engaging physical environment while creating an immersive shopping experience.
Now that we’ve got the definition out of the way, let’s talk about some of the benefits of doing a pop-up shop.
What are the benefits to doing a pop-up?
Each brand will have different goals and outcomes that they’ll expect to accomplish through doing a pop-up, or wish to experience different benefits from selling through them.
Here are seven key benefits that will motivate you to consider doing one.
1. Test a New Revenue Stream
If you’re an ecommerce business, pop-up shops provide a relatively low-cost way to explore adding an additional revenue stream. Not only is it a fraction of what you’d pay for an actual physical retail location, if the concept is executed and popularized well, you could rake in a significant profit.
2. Engage Customers Offline
You’ve heard it before, but not being able to try on a product before purchasing can be a very real pain point. To be honest, there’s just something about being able to physically touch a product before you buy which makes the shopping experience very enticing for consumers. To further validate the idea, a recent study by Accenture showed that 78% of shoppers are “webrooming” (browsing online, then purchasing in a store) today.
3. Create “Get It While It Lasts” Urgency
The beauty of a pop-up shop is that it’s a limited window of time for consumers to engage with your brand and purchase your products. The idea that you’re not going to be around for long is a huge plus point in getting customers to buy. Scarcity drives action through customers wanting exclusive, limited edition, or other products they can’t get otherwise, and a pop-up shop puts you in a perfect position to take advantage.
4. Market Merchandise Around a Sale, Season, or Holiday
There’s nothing like jumping on the holiday bandwagon, especially when you factor in how much people spend on their loved ones. It doesn’t matter if you’re looking to sell dresses for New Years, flowers on Valentines, costumes on Halloween, or kitchenware on Thanksgiving, tying your brand closely with a holiday and giving consumers a physical location to access you is a great way to be opportunistic and make a significant amount of cash.
5. Educate New Customers
When you’re trying to sell a crazy new invention that hasn’t crossed over into the mass consumer subconscious, a pop-up shop can help you understand how your existing marketing collateral performs with actual customers while getting real-time feedback on how it can be improved. Even if you’re just looking to drive pre-orders before going full throttle on manufacturing, giving your potential customers a live demo or walking them through how your product works is a great way to get through to those early adopters.
Another scenario is when you’ve got a product that makes people scratch their heads, like beard oil for urban beardsmen, or plastic wrap alternatives made out of beeswax, pop-ups can be an effective way to demonstrate the value of your product and get people intrigued enough to either become customers on the spot or solid prospects.
6. Go to Where Your Customers Are
This is an especially strong reason to do a pop-up shop when you’ve perhaps had some experience selling online and have a good idea of your customer profile that allows you to identify the areas or locations that they’re most likely to frequent. The benefit of being able to select a certain side street, kiosk, or vacant gallery space is that you can match your wares with the personality of a given demographic and go to where they go.
7. Generate Brand Awareness
Let’s face it, the competition to market and sell online is become just as stiff as offline retailing. Which is why having a one-two punch approach is where the entire retail industry is heading through an omni-channel presence. By engaging prospective customers offline and delighting them with an unforgettable experience and quality products, you can then point them to your online site and social accounts, where they can stay in touch and continue to buy your wares.